Call Us: 1 (571) 318-9522


by Terri L. Williams

In the United States this week we celebrated the 19th Amendment to the U.S. Constitution: Women’s Right to Vote, which was Passed by Congress June 4, 1919, and ratified on August 18, 1920.

While “Voting Rights, is certainly an accomplishment, we have witnessed a number of public messages which have all supported women “firsts” and support of women in regard to receiving equal pay and equal treatment. Two recent commercials immediately come to mine, Budwiser and Pantene.

• Pantene – Stop Apologizing:

• Budwiser – Equal Pay:



From an Executive Presence (EP) perspective supporting equal pay for women speaks to the EP area of Gravitas (Leadership), in particular, emotional intelligence. If you Google “equal pay for women,” your search will yield about 12,800,000 results in 0.53 seconds. These items range from articles, books, images, videos, and etc. As you can imagine equal pay for women is a very hot topic today.

The White House has a dedicated website located at

and a recent video on the 7th anniversary of the signing of the Lilly Ledbetter Fair Pay Act, President Obama announces new steps to advance equal pay for women.

One of my favorite books was penned by Mikelann R. Valterra, in 2004, “Why Women Earn Less: How to Make What You’re Really Worth” In her book you will review your personal history of lower wages; when and how to ask for a raise or higher fees; why it’s important to understand the subtle forces and thought patterns that may cause you to underperform; and how to develop the career and money management skills that will boost your salary. Here are 10 Ways for Women to Improve Their Pay.

The demons of women’s wages are traits that create “underearners”: poor self-esteem, self-sabotage, misplaced kindness.
-Mikelann R. Valterra
“Why Women Earn Less: How to Make What You’re Really Worth”

women earn less1. A large percentage of American women could face poverty by age 70.
“There is no substitute for the self-confidence and security that financial stability provides.”
-Mikelann R. Valterra

2. Fantasies of a “knight in shining armor” can take many forms: inheritance dreams, visions of lottery jackpots or anticipation of windfall real-estate profits.
Whether you are single or married, taking economic responsibility is an absolute necessity.”
-Mikelann R. Valterra

3. Financial underachievers often subscribe to fables about “noble poverty.”
“When women undersell themselves, the price they pay is very high.”
-Mikelann R. Valterra

4. Many women are troubled by “Bag Lady nightmares,” including fears of poverty and homelessness during their retirement years.
“There can be a fine line between anti-materialism and self-deprivation. The key is to be conscious of what you choose.”
-Mikelann R. Valterra

mikelann5. On a long-term basis, “underearners” fail to build retirement accounts that will support them during their nonearning years.
“It can be very difficult for a woman to let go of the fantasy of the white knight swooping down to carry her off.”
-Mikelann R. Valterra

6. Romantic illusions about Prince Charming prompt many women to skip their financial planning duties.
“The Romance Myth is the myth that a woman will always be taken care of.”
-Mikelann R. Valterra

7. Successful men always negotiate for healthy compensation packages.
“We need to be honest with ourselves and tell the truth.”


-Mikelann R. Valterra

8. The warmth of familiar settings and fear of new opportunities lead many women to work in comfortable, but dead-end positions.
“Women do not understand how their behavior limits their earning potential.”
-Mikelann R. Valterra

9. Underearners neglect salary negotiations for fear of antagonizing managers and clients.
“The pattern of not making enough money is called ‘underearning’ and is a tragic waste of potential and possibility in the lives of thousands of women.”
-Mikelann R. Valterra

10. “Underearning” is a woman’s silent ailment, tucked in power suits of secrecy.
“Many women chronically earn less than they could, and are tired and frustrated at their apparent inability to increase their earnings.”
-Mikelann R. Valterra


Mikelann R. Valterra, “Why Women Earn Less: How to Make What You’re Really Worth”

Images-Google Images


Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Leave a Reply